We all do it, we skim through twitter feeds for stand out content or comments. Some of us check the tweet frequency & replication rates whilst others look for specific content they can relate to during a following spree.
If you’re a keen networker, business socialite or have a growing business you’re probably used to checking twitter profiles during or immediately after an event. With this in mind, do you think we should be tailoring our tweets in line with our offline activities?
I think so!
YOUR LAST TWEET IS YOUR LANDING PAGE!
You’re off to a network or business event, you’ve done your research of competitors & allies who'll be attending, but have you tweeted something relevant to this event before you leave. This could be either:
- Complimenting or commenting on an industry issue or individual.
- Publishing a blog relevant to the event.
- Tweeting expert insight relevant to the person/company you’re targeting.
I’ve used this method to engage specific profiles, for example for a charity twitter account I manage. I targeted an artist for support but before I followed & engaged this person, I tweeted some relevant content that would appeal to him. It worked, and he followed back with over 5m followers of his own.
If you’re off twitter for a few days, make sure your last tweet stands out!